Sharjah Summer Promotions 2025 wraps up with AED 800 M in sales

September 02, 2025 / 10:37 PM

Sharjah 24: The Sharjah Chamber of Commerce and Industry (SCCI), in cooperation with the Sharjah Commerce and Tourism Development Authority (SCTDA), concluded the 2025 edition of Sharjah Summer Promotions with a grand celebration at City Centre Al Zahia. The campaign marked a milestone in positioning Sharjah as a regional leader in shopping, tourism, and family entertainment, generating over AED 800 million in revenue and delivering significant value to the local economy.

Prizes and public engagement

During the closing ceremony, which saw a large public turnout, a grand prize draw awarded shoppers with high-value rewards, including gold bars and shopping vouchers. A total prize pool of AED 3 million was distributed among more than 300 winners throughout the campaign.

A two-month summer success

Running from July 1 to September 1 under the theme “Exceptional Offers for an Unforgettable Summer”, this year’s campaign featured over 1,000 retail outlets, shopping centres, hotels, and tourist destinations. Discounts reached up to 75% across a wide selection of products from top local and global brands.

Innovation and integrated experiences

The 2025 edition introduced innovative strategies blending retail and leisure. Highlights included the launch of “Shamsa”, a new mascot symbolising summer joy, and “Shamsa Entertainment City” at Expo Centre Sharjah. A smart digital platform was also introduced to manage electronic raffles and enhance visitor interaction.

Leadership highlights strategic vision

His Excellency Abdallah Sultan Al Owais, Chairman of SCCI, noted that the success of the campaign reflects Sharjah’s long-term strategic vision to position the emirate as a sustainable commercial and tourism destination. He emphasised that public-private sector collaboration plays a critical role in supporting a resilient and diverse economy.

A tourism and commerce powerhouse

His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the remarkable achievements of this year’s edition, including the economic returns and high visitor turnout. He affirmed Sharjah’s commitment to combining authenticity with modernity to offer unique experiences in tourism, retail, and entertainment.

A holistic family experience

His Excellency Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, said the campaign succeeded in delivering an integrated and engaging family experience. Its meticulous planning and innovation positioned the shopping season as a key driver for Sharjah’s retail and tourism sectors.

Shamsa Entertainment City: A benchmark in leisure

A standout feature of the campaign, Shamsa Entertainment City operated for over 30 days, attracting more than 10,000 visitors. Managed by a professional team of 55 staff members dedicating over 17,000 hours, the venue offered more than 30 games, stage shows, competitions, and retail activations.

A beloved mascot

“Shamsa”, the campaign’s new mascot, quickly became a symbol of joy for children and families. The character played a key role in attracting visitors to the Entertainment City and reinforced Sharjah’s image as a family-friendly destination.

Smart engagement through technology

This year’s edition embraced digital innovation through a dedicated mobile app. The app enabled shoppers to register receipts for raffles and access information about offers, events, and participating outlets, creating a seamless and interactive experience.

Raffles drive excitement and sales

The campaign’s raffle programme was conducted in six phases across major shopping centres and awarded prizes such as gold, shopping vouchers, and hotel stays. These high-value rewards increased footfall and sustained excitement throughout the campaign.