AI to develop government media content

September 01, 2025 / 3:36 PM

Sharjah 24: Dr Mohamed Abdulzaher, CEO of Artificial Intelligence Journalism for Research and Forecasting (AIJRF), explained that in preparation for the launch of the 14th edition of the International Government Communication Forum (IGCF), under the theme "Communication for Quality of Life," the Sharjah Government Media Bureau (SGMB) organised a series of pre-event training programmes at Al Majaz Amphitheatre.

AI to tailor media content

The first workshop addressed the topic "Creating specialised media content using artificial intelligence technologies and its generative tools to enhance effective audience outreach."

Speaking exclusively to Sharjah 24, Dr Mohamed Abdulzaher, CEO of AIJRF confirmed that the workshop reviewed the role of artificial intelligence in producing content tailored to the public and how to use its tools to directly meet the public's needs.

AI to personalise communication quality

Abdulzaher also explained that the session discussed the types of media content, whether visual, audio, or written, and the skills required for government communicators to engage with these modern technologies.

The workshop also highlighted how government platforms rely on artificial intelligence technologies to personalise content and improve the quality of communication with the public.