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The program is designed as a two-week training experience for aspiring entrepreneurs and mentors. Al Muallem explained that the approach focuses on mentoring, where experienced professionals share their knowledge and skills to prepare participants to guide others interested in starting their own small businesses.
In an interview with Sharjah 24, Al Muallem mentioned that this edition of the program is being offered in partnership with the prestigious London School of Economics. The trainees will receive an accredited certificate, which will enable them to provide valuable mentorship in entrepreneurship.