Sharjah24: Sharjah Media City, "Shams," concluded the third edition of Shams Creative Fest on Sunday. The event took place from February 6 to 9 and attracted over 3,000 visitors. More than 50 exhibitors showcased various small and medium-sized projects, celebrating talent and creativity across diverse fields presented by entrepreneurs and innovators.
Successful local participation
Rashed Abdullah Al Obed, Director of Sharjah Media City "Shams," stated that the festival achieved pioneering success by attracting diverse local participation. Entrepreneurs, artisans, and national talents experienced a vibrant atmosphere filled with eager audiences throughout the festival. He highlighted that the festival provided a welcoming space for participants, where creatives convened with institutions supporting talent and innovation, featuring various activities directed at innovators.
Fostering creativity and entrepreneurship
Al Obed emphasised that creativity is vital for national advancement. He noted that the festival's continuity establishes a framework for entrepreneurship based on adopting innovative ideas that enhance creative industries, promote a spirit of entrepreneurship, and stimulate business growth supported by Sharjah Media City "Shams." This initiative aims to empower institutions and individuals to enhance community welfare, boost economic performance, and strengthen competitive capacities.
Diverse activities and engagement
The "Shams Festival of Creativity" witnessed remarkable attendance from individuals of various nationalities and age groups, offering a rich mix of events, live musical performances, art exhibitions, and cultural workshops. Attendees enjoyed a selection of films suitable for all ages and a variety of dishes from food stalls present at the festival.
Enchanting musical performances
The festival featured captivating musical performances by prominent artists and musicians from across the Arab world. These performances provided an opportunity to enjoy a blend of melodies and rhythms reflecting the richness of Arab heritage combined with contemporary musical styles, creating a unique artistic experience for the audience amid a creative atmosphere that intertwined entrepreneurship, culture, and art.
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