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Faisal Khalid Al Nabooda, Director of Marketing and Public Relations at Sharjah Coop, highlighted that this launch is a continuation of the Mleiha product line, which already includes Mleiha milk and yoghurt. The introduction of new flavours aims to expand consumer choices while reinforcing EKTIFA’s commitment to food security through high-quality, natural dairy products.
Al Nabooda further noted that Mleiha products have gained widespread popularity since their market debut, thanks to their superior quality and adherence to health standards. He reaffirmed EKTIFA’s ongoing efforts to develop innovative products that meet consumer needs and align with their evolving preferences.