UOS hosts 5th Arab Forum of Science Media and Communication

Theme and focus

Under the theme "Pursuit of Effective Science Communication," this year’s forum brings together leading experts and researchers in the fields of media and science communication. The event focuses on addressing critical challenges, particularly improving the accessibility and impact of science in society.

The first platform of its kind in the Middle East

AFSMC is the first platform of its kind in the Middle East, and a vital meeting point for researchers, journalists, and science communicators in the region. This edition continues its legacy with a hybrid format, inviting participants to attend both onsite and virtually to explore the tools, strategies, and methodologies that redefine how science reaches and resonates with the public.

Key objectives

The forum’s program is built around two core objectives. The first is empowering innovation in communication by proposing new approaches for presenting scientific topics in interactive, captivating ways, leveraging cutting-edge technologies such as Artificial Intelligence (AI) and virtual reality. The second is developing influential platforms that promote collaboration among researchers, media professionals, and science communication specialists to maximize the impact on the public.

Perspectives from co-founders

Saad Lotfey, Co-founder of AFSMC, emphasised the significance of this milestone: “This forum is more than an event—it’s a movement to ensure that scientific knowledge is not only accessible and engaging but also transformative for our communities. By bringing together experts and innovators, we are setting the stage for a more connected and informed Arab world.”

Bothina Osama, Co-founder of AFSMC and Regional Coordinator of SciDev.Net in the MENA region, noted, “AFSMC has become a key platform for advancing science communication in the region. As we celebrate our fifth edition, we’re more committed than ever to fostering partnerships and equipping professionals with the skills to bridge the gap between science and society. This forum is about empowering change-makers to translate science into real-world solutions.”

Role of the University of Sharjah

Prof. Yousef Haik, Vice Chancellor for Academic Affairs at the University of Sharjah, emphasised the University's commitment to supporting education, research, and community engagement across all fields. He highlighted the critical role of the media and science communication in fostering societal dialogue and driving positive change to disseminate knowledge and build a sustainable future. Prof. Haik noted that the forum serves as a vital platform for exchanging ideas, experiences, innovations, and promoting best practices in science communication among academics and media professionals, further cementing the University's role as a leading academic and scientific institution in the region.

The Integration of arts and design

Prof. Nadia M. Alhasani, Dean of the College of Fine Arts and Design at the University of Sharjah, highlighted the forum’s significant role in emphasising the vital contribution of arts and design to science communication. She pointed out that these disciplines play a major part in making science more impactful and accessible to the public. Prof. Alhasani explained that integrating arts with science enhances audience engagement with scientific content by using innovative and creative methods of delivery.

Immersive experience and prominent speakers

Held at the Sharjah Academy for Astronomy, Space Sciences, and Technology (SAASST), part of the University of Sharjah, this year’s event offers an immersive experience featuring interactive workshops, thought-provoking panel discussions, and dynamic networking opportunities, with the participation of various specialists from both inside and outside the country. Prominent speakers of the forum included Her Excellency Aisha Deemas, Director General of Sharjah Museums Authority; Honor Harger, Vice President of Art Science Museum and Attractions at Marina Bay Sands, Singapore; and Carles Lalueza-Fox, Director of the Museum of Natural Sciences of Barcelona. Topics will range from integrating modern technology in scientific storytelling to addressing the challenges of communicating complex research to diverse audiences.

Timely relevance and forum impact

Mohamed Elsonbaty Ramadan, Co-founder of AFSMC and board member of the Arab Science Journalists Association (ASJA), highlighted the forum’s timely relevance: “Scientific progress in the Arab region is accelerating, but to truly benefit society, we need effective communication strategies. The 5th AFSMC aims to close this gap by equipping professionals with practical tools to make science a powerful force for positive change.”

About the forum

Since its inception in 2020, the Arab Forum for Science Media and Communication has been the leading platform for advancing science communication in the Arab world. The forum brings together academics, media professionals, policymakers, and students to exchange ideas and build an accessible and impactful culture of science communication.