Inaugural “Ruwad Pop-Up” to showcase 25 Emirati projects

Sharjah 24: The Sharjah Entrepreneurship Foundation (Ruwad), which is part of the Sharjah Economic Development Department, has finalised its preparations for the inaugural "Ruwad Pop Up" festival. The event will showcase 25 Emirati small and medium-sized enterprises (SMEs) that are part of the foundation. The event is scheduled to occur at Al Mamsha in Muweileh Commercial from January 23 to 26, inviting visitors in the evenings from 5:00 PM to 11:00 PM.

Fostering entrepreneurship

Fatima Al Ali, the acting director of the Sharjah Entrepreneurship Foundation (Ruwad), highlighted that the foundation remains committed to nurturing a vibrant entrepreneurial ecosystem in Sharjah. Through community and promotional initiatives, Ruwad aims to showcase outstanding national projects founded and operated by Emirati entrepreneurs.

Foundation for development

Al Ali characterised the “Ruwad Pop-Up” festival as a distinctive initiative aimed at assisting the foundation’s members by providing subsidised spaces for displaying their products and services across multiple sectors. We anticipate a diverse audience and exclusive coverage from social media influencers, positioning the event as a prime promotional platform. The festival seeks to increase sales, improve revenues, and bolster the competitiveness of these projects within the market. Furthermore, it offers avenues for networking and collaboration among the businesses involved.

Diverse involvement

The festival will feature 25 projects from diverse sectors, comprising nine in the food industry, two in entertainment, and 14 commercial ventures across various activities and fields.