Sharjah24: The Sharjah Broadcasting Authority is gearing up to provide outstanding coverage of the 43rd Sharjah International Book Fair, set to take place from November 6 to 17, 2024, at Expo Centre Sharjah. The SBA will feature a variety of live programs aimed at showcasing the numerous events that make this one of the largest book fairs in the world. This year's fair operates under the engaging slogan “This is How We Begin.”
Mohammed Hassan Khalaf, the Director General of the Sharjah Broadcasting Authority, emphasized the significance of the Sharjah International Book Fair (SIBF) as one of the Authority’s key annual events. He noted that it presents an exceptional opportunity for the Authority’s television and radio stations, as well as its digital platforms, to amplify their media efforts in supporting Sharjah's cultural initiatives, all under the guidance of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.
The statement outlines the objectives of a cultural event, emphasizing the intent to provide comprehensive coverage through the collaboration of media and technical teams. It highlights the goal of documenting events, activities, and discussions involving a diverse group of writers and thinkers. This effort is positioned as enhancing the cultural landscape of Sharjah and reinforcing its reputation as a center for culture and thought. The exhibition is described as serving not only to display literary and intellectual works but also as a platform for creative and intellectual exchange. The organization identifies its role as a media partner for this cultural event, which is recognized on the global cultural stage.
Sharjah TV has finalized its plans for comprehensive coverage of the Sharjah International Book Fair, establishing a fully-equipped studio at the Expo Center to broadcast a variety of programs live from the heart of the event. The channel’s viewers can look forward to a live broadcast of the opening ceremony on November 6. The "Sharjah Morning" program will accompany the exhibition, featuring interviews with a selection of writers who will discuss the challenges they face in writing and publishing, as well as share their experiences at the fair. This program airs daily, except on Fridays, from 10 to 11 am.
Following this, the "Book Hour" program will also engage viewers on exhibition days at 8 pm, continuing the conversation around literature. Additionally, several other programs play a similar role, including "Our Children and the Book," which leverages the exhibition's cultural atmosphere to emphasize the importance of books for young readers. The "Fikr wa Qalam" program will dedicate a special segment to guests from the exhibition, comprising both writers and critics.
The "Sharjah Guest" program will likewise feature notable attendees of the fair. Viewers can also enjoy "Testimonies from the Exhibition," which includes interviews with various visitors. To highlight the latest releases, the “Book from the Exhibition” program will showcase key titles and prominent new publications. Furthermore, Sharjah TV will record and document significant seminars and cultural sessions throughout the exhibition, enabling viewers to engage with insightful intellectual and literary discussions.
The News Center has put together extensive coverage of the Sharjah International Book Fair, with dedicated teams working tirelessly to capture the essence of the event. This coverage features a daily segment that highlights the cultural celebration in Sharjah and shares the voices of the participants. In addition, the team produces news reports that explore various perspectives of the event. An interactive screen further enhances the experience, offering a unique way to engage with the happenings at the fair.
Al Sharqiya TV from Kalba is dedicated to covering the SIBF through two key programs: “Sabah Al Sharqiya” and “Hona Kitab.” The "Sabah Al Sharqiya" program focuses on interviewing various writers, intellectuals, and literary figures to discuss publishing matters and highlight the significant role played by Sharjah in fostering the book industry. This program also emphasizes the special importance that His Highness the Ruler of Sharjah places on cultural development and support for intellectuals. "Sabah Al Sharqiya" airs live daily from Sharjah Expo between 11 AM and noon. In the evening, the coverage continues with the “Hona Kitab” program, which delves into topics related to the book and publishing world, featuring interviews with writers, publishing house representatives, and fair visitors. This program is broadcast daily throughout the exhibition from 8 AM to 7 PM.
Al Wusta Channel from Al Dhaid is actively engaging with the events of the 43rd Sharjah International Book Fair by offering a special live broadcast. This features a series of discussions with writers, publishers, and fair guests. Each day, the program “From the Fair” delivers fresh reports at 6 pm, highlighting the day's highlights. Additionally, the morning show “Al Wusta Diaries” invites various specialists, experts, and guests involved in the fair for live segments from Monday to Thursday at 9 am.
Al Wusta Channel’s strategy for Dhaid also includes designating areas for digital media content along with its social media platforms. This effort aims to stay updated on events, workshops, sessions, seminars, and signature corner activities. The daily coverage will feature interviews with a variety of publishers, writers, guests, and visitors, ensuring a vibrant connection with the audience.
Sharjah Sports Channel is leveraging its esteemed reputation in the sports community to shine a spotlight on this significant cultural event for sports enthusiasts. The channel plans to air episodes of the programs “From the Emirates” and “Our Stadiums” live from Expo Sharjah. These episodes will highlight key sports titles and feature important specialized books, while also giving athletes a platform to engage with audiences during the event. Throughout the exhibition, the channel will host daily segments with prominent figures from the local sports scene, including writers and sports commentators.
Additionally, Sharjah Sports Channel will offer a daily tour of the exhibition halls, led by a team of correspondents and presenters. The channel is also committed to showcasing the exhibition and its organizers on its social media platforms, dedicating a daily segment to this effort. Furthermore, it will produce short segments from its daily programs, broadcasting them as “sports excerpts.” Other programs will allocate ample time to discuss themes related to SIBF.
Sharjah Radio continues to excel in its coverage of the SIBF, now in its 43rd session, by offering a diverse array of live programs from the Expo Center grounds to celebrate this significant annual cultural event. This year, a special live program titled "Sharjah International Book Fair," hosted by Aisha Al Hamoudi and Yousef Al Hammadi, will air from 11:00 am to 12:00 pm, Monday through Thursday. Additionally, the interactive social program "On the Chord" invites listeners to engage with the exhibition through a live broadcast from 5 to 6 pm on the same days, presented by Sheikha Bin Khamis. Children have a spot as well, with the Youth Discussion program airing every Saturday from 5 to 6 pm. This program is led by Mazna Najib, Amal Al Abdouli, Saif Al Zarouni, and Abdulaziz Al Ameri. Furthermore, Sharjah Radio has prepared a rich lineup of 15 recorded programs to complement the cultural event, which will be broadcast throughout the duration of the exhibition.
For the sixth consecutive year, Pulse 95 English Radio will be broadcasting live from the Sharjah International Book Fair, featuring three engaging programs, a total of 25 hours of live coverage, and a dedicated team of 12 members. The standout program, SIBF from Live 95 Pulse, airs from Monday to Thursday between 12 PM and 2 PM, hosted by Abdul Karim Hanif and Louie Denham. Meanwhile, the EyesOn program showcases the unique offerings of Sharjah at this grand book fair, led by Aisha Al Mazmi and airing daily from 4 PM to 5 PM. Finally, the Book Fair Pulse program delves into the key events of the fair, covering various sessions and workshops, presented by Mikael Attia and scheduled for weekends, running from Friday to Monday from 8 PM to 9 PM.
Sharjah Quran Radio and Channel is actively taking part in the activities at the book fair with a special focus on spreading an inspiring message titled “God’s Message to You.” This initiative aims to offer visitors a distinctive experience that emphasizes the divine teachings and heavenly guidance found in the Book of God. These messages resonate deeply, touching the heart, mind, and soul, and providing reassurance, peace, and valuable guidance.
This unique experience invites visitors to immerse themselves in a selection of beautiful Quranic verses that convey profound meanings and messages, recited in sweet, melodious voices that resonate deeply in the heart. After absorbing these poignant verses, guests are offered a special card featuring an inspiring message drawn from the essence of the recitations, designed to enhance their connection to the Book of Allah and instill a sense of hope and tranquility. This event is part of the ongoing efforts by the Holy Quran Radio and Television in Sharjah to foster religious awareness in an engaging and interactive manner, offering a live, tangible experience that deepens individuals’ bond with the teachings of the Quran.
The Digital Media Department at the Sharjah Broadcasting Authority provides comprehensive coverage of the Sharjah International Book Fair through the Authority's social media channels. This includes detailed updates on major events and workshops featuring a diverse group of writers and thinkers from across the globe. The team creates engaging visual and interactive content that highlights the most noteworthy books and publications while capturing the vibrant discussions with influential figures in literature, thought, and the arts. Digital media prioritizes showcasing various aspects of the exhibition, from unique pavilions to author signing events. Additionally, the department actively engages with the audience on social media platforms, helping to broaden the exhibition's reach and emphasize the event's significance on both local and international stages.
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