Ahmed Obaid Al Qasir, the CEO of Sharjah Investment and Development Authority (Shurooq), emphasized the significant role of communication in today's world. He highlighted its crucial function in portraying and enriching the cultural image of the emirate. He also mentioned that enhancing communication channels effectively contributes to raising awareness and drawing more visitors to cultural destinations, thus solidifying Sharjah’s position as a leading cultural centre.
Mohammed Juma Al Musharrakh, the CEO of the Sharjah FDI Office (Invest in Sharjah), highlighted the growing dependence on technology to convey government messages, particularly the utilization of artificial intelligence to improve interactions with investors.
Sarah Al Nuaimi, the CEO of the Sharjah Entrepreneurship Center (Sheraa), highlighted the impact of government communication on empowering entrepreneurs in the local economy. She emphasized the importance of connecting their innovative solutions with the challenges faced in the emirate.
Ayman Al Barout, Secretary-General of the Arab Parliament for the Child, discussed the significance of effective communication in engaging influencers, intellectuals, and innovators. He highlighted its role in refining their abilities and guiding them toward organizations that promote innovation.
The Sharjah Children's Book Fair's Deputy Director, Noura Al Shamsi, talked about a specialised session during the forum that focused on the challenges facing children's content in the age of multimedia and social media platforms. She emphasized the significance of these platforms as windows through which children can explore the world around them.
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