Wael Ismail stated that engaging with the public is important in changing perceptions within both government and private institutions, and delivering a creative and innovative message that reaches the largest segments of society.
For his part, Dr. Yasar Jarrar, revealed that one of the biggest challenges facing communities in the region is changing habits and practices in the sustainability sector. He noted that governments have enacted laws at the highest global standards to enhance sustainability and conserve resources.
Jarrar affirmed in statements to "Sharjah 24," that effective communication has a significant impact on conveying messages that change concepts and rebuild behaviors among communities, institutions, and individuals, thereby promoting sustainability as a culture.
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