Rashid Abdullah Al Oubad, Director of Sharjah Media City "Shams," underscores that the festival's organisation aligns with their strategy to back entrepreneurs, startups, and productive families by providing them a platform to showcase their ventures and products. Additionally, it fosters an environment conducive to inspiring creators and artists during Ramadan.
Al Oubad elaborates that the "Ramadan Shams Festival" provides creators with the opportunity to showcase and sell their projects, thereby enabling them to connect with a wider audience, particularly during Ramadan, and support their endeavours in achieving sustainability. He emphasises that the festival will feature exhibitions of products from entrepreneurs and project owners, alongside a dedicated space for productive families to expand their outreach.
Al Oubad highlights that the festival serves as a platform to boost small and medium-sized ventures, nurture creative talents, foster a supportive environment for national talent, and innovate effective and sustainable approaches to entrepreneurship.
The festival presents a significant opportunity for participants and visitors from diverse backgrounds to shop for their needs ahead of Eid al-Fitr. It promises engaging artistic performances, Ramadan-themed evenings, cultural and entertainment workshops, interactive contests, and chances to win valuable prizes through draws.