This initiative is one of Sheraa's programmes targeted at promoting entrepreneurship and enabling young people to enter the workforce. The fair acts as a link between young people and startups, allowing them to learn about entrepreneurship and find work possibilities that may lead to them starting their own businesses in the future.
The fair will be hosted yearly at the American University of Sharjah, with the goal of improving contact between students and companies and creating work possibilities for ambitious individuals in the field of entrepreneurship.