Shams and Sleekflow: AI partnership for business growth

Enhancing customer experience

This significant step comes through Shams' value-added services arm, "Mazeed," and serves as a new digital lever that helps small and medium-sized enterprises (SMEs) adopt smart tools that enhance customer experience and boost sales performance.

Adopted by more than 2,000 companies in 70 countries worldwide, Sleekflow unifies communication channels such as WhatsApp, Instagram, TikTok, Messenger, SMS, and live chat on websites into a single, organised and efficient workspace, helping teams focus on building relationships that achieve tangible results.

Supporting Shams registered companies

As part of the partnership, Shams, in collaboration with Sleekflow, will launch a series of training workshops, specialised seminars, and interactive practical courses, which will be offered free of charge to companies registered within the Shams ecosystem. These programmes focus on enabling companies to adopt artificial intelligence technologies, develop multi-channel engagement strategies, and achieve true digital transformation.

Building a smart business environment

Rashid Sahoo, Director of Operations at Sharjah Media City (Shams), said that Shamsis committed to providing the latest technical tools and solutions that enhance entrepreneurs' chances of success and position them at the forefront of the competitive landscape. He added that Shams partnership with Sleekflow embodies its vision of building a smart business environment where entrepreneurs can efficiently and intelligently manage their customer interactions in line with market changes.

Fostering growth

Henson Tsai, Founder and CEO of Sleekflow, said that Sleekflow is very excited to partner with Sharjah Media City (Shams) to empower entrepreneurs in the UAE through Sleekflow global AI platform. This partnership enables businesses to seamlessly engage with customers across multiple social channels such as WhatsApp, TikTok, and others, fostering growth. By combining Sleekflow's integration with e-commerce and Shams' dynamic ecosystem, Sleekflow aims to provide startups and SMEs with the digital solutions they need to succeed in the rapidly evolving Middle East market, supporting innovation and excellence.

Driving digital transformation

Jack Chan, Regional Director of Sleekflow in the UAE, added that Sleekflow partnership with Shams reflects Sleekflow's commitment to empowering businesses with AI-powered conversational solutions that improve communication, accelerate sales, and enhance customer loyalty through personalised, conversion-focused conversations in dynamic sectors such as e-commerce and the creative media industry.

This initiative is part of Shams' comprehensive strategy to drive digital transformation in the Emirate of Sharjah and consolidate its position as a regional hub for innovation and entrepreneurship. It also falls within a broader vision to enhance collaboration with global companies specialising in technology and artificial intelligence, bringing real value to the entrepreneurial community and enhancing its competitiveness in the global market.