Sheikh Fahim Bin Sultan bin Khalid Al Qasimi spoke to "Sharjah 24" on Sharjah's new identity and what it stands for.
He stated, "We are really happy to introduce Sharjah's new brand identity. This work was not simple. It took a lot of effort from the committed staff here in charge of establishing a new brand that truly illustrates all of the amazing things going on in our beloved Emirate under the leadership of His Highness Sultan bin Ahmed Al Qasimi, Deputy Ruler of the Emirate of Sharjah."
He went on to explain, "We developed a new brand that promotes Sharjah as a cultural destination, a booming economy for inward investment, a place to trade, a place to visit, and a place to learn so much about our country's and emirate's rich history and culture. We look forward to promoting this brand abroad and receiving feedback from individuals and authorities."