Sharjah24: His Excellency Khaled Jassim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, affirmed that the new Sharjah identity is not only a slogan, but an integrated identity that upholds various sectors.

The Chairman of the Sharjah Commerce and Tourism Development Authority, emphasised that the new Sharjah identity was launched on Sunday by Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah, and the new identity is not only a slogan but an integrated identity that reflects the identity of the emirate.

He added to Sharjah 24: The government of the Emirate of Sharjah greatly supports this new identity, and all the emirate’s institutions are present on Sunday at the launch ceremony for the identity, which was held on Al Noor Island, one of the significant landmarks of the Emirate of Sharjah. The new Sharjah identity supports many aspects and sectors, including the economic, tourism, cultural, heritage, and others.

Khaled Al Midfa pointed out the importance of this identity, activating it, and communicating this message to the world through it and there will be many campaigns during the year to support the new Sharjah identity, and it can be viewed on Sunday on all media channels and electronic platforms.