Sharjah 24: In the presence and generous patronage of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), the new destination for Emirati fashion was inaugurated on East Boulevard in Aljada in Sharjah, which includes 8 Emirati fashion houses.

The new destination for Emirati fashion was inaugurated at the East Boulevard, in Aljada, in Sharjah. The launch ceremony of the destination "Artal" saw a local fashion show that brought together famous names in the world of fashion design in the United Arab Emirates.

The new destination, which contributes to enriching the design and creativity scene in Sharjah, includes 8 Emirati fashion houses that combine art and design within a unique and balanced business model that supports talented designers and allows them to display their products. 

On this occasion, Zainab Salem, Founding Director of Artal, said that she is pleased to offer women a unique shopping experience that celebrates the spirit, culture and aesthetics of the United Arab Emirates through contemporary Emirati designs.

Zainab Salem added that as an Emirati woman and a passionate fashion designer, she is fully aware of the importance of highlighting and empowering Emirati talent in the world of fashion design. She continued by saying that she is proud to be part of Artal, as it provides a valuable space for Emirati fashion leaders to showcase their work and connect with a wider audience, and that she is also excited about the promising future of this one-of-a-kind platform in Sharjah

The new destination in Sharjah represents an ideal opportunity for all Arab women or UAE residents and visitors to discover the essence of Emirati fashion designs, whereas it gathers Emirati women under one roof and blends traditional elements with the most modern techniques to create breathtaking products.

The destination "Artal", through its strategic location in the Aljada area and its presence on the internet, contributes to linking the Emirati fashion houses and the most distinguished women, taking into account social traditions according to the best innovative methods.