Al-Obaidli has 12 years of experience in the fields of management, marketing and publishing in the creative sector, and her professional expertise comprises a multitude of achievements, particularly in spearheading customer-centric campaigns. She also previously oversaw a dedicated team in the sales and promotion of publishing rights and possesses extensive experience in managing translated content rights for the global market.
Prior to joining Kalimat Group, Al-Obaidli led the launch of the new brand identity of the Emirates Publishers Association (EPA) at local, regional, and global levels. In addition, she played a pivotal role in promoting the presence of EPA for international book fair organisers, and collaborated with partners, retailers, and distribution companies. Al-Obaidli effectively supervised the association's participation in cultural forums both locally and internationally. Her responsibilities encompassed strategic oversight of EPA's activities, enhancing its reputation, and fostering valuable partnerships to support the growth and recognition of the publishing industry.
Kalimat Group, established in Sharjah in 2007, encompasses multiple specialised publishing houses within its scope. Its primary objective is to enrich the Arabic library with a diverse collection of books, illustrated children's books, comics, literature, educational and translated books. To achieve that, Kalimat Group recruits renowned authors and professional translators from different cultures across the globe.
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