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Burberry set for 'Britishness' refocus at London fashion week

February 17, 2023 / 9:55 AM
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Sharjah24 - AFP: Daniel Lee's debut as Burberry's creative director is one of the attractions of London Fashion Week, which begins on Friday. The company is ready to return to its British roots.
The five-day event is dedicated to Vivienne Westwood, the doyenne of British design, who died in December aged 81.

"Her work not only changed the fashion industry, giving birth to and defining punk, but it also drove positive change globally," the British Fashion Council said in a statement.

London fashion week will feature 47 catwalk shows and a host of other events as well as playing host to Ukrainian fashion week, displaced by the ongoing conflict.

Three Ukrainian designers --  Frolov, Ksenia Schnaider and Paskal -- will show their works as part of the Support Ukrainian Fashion initiative.

New names on the schedule for the digital/physical hybrid event include Noon By Noor, Perte D'Ego, Sinead Gorey, Talia Byre and Tove.

Ahead of Lee's Burberry debut on Monday, fashion watchers have already picked up strong hints about where he intends to take the brand.

Lee, the former creative director of Bottega Veneta, took over from Italian designer Riccardo Tisci in October 2022.
February 17, 2023 / 9:55 AM

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