Sharjah 24: In the lead up to the 10th edition of the International Government Communication Forum (IGCF), the International Government Communication Centre (IGCC), an affiliate of the Sharjah Government Media Bureau (SGMB), is organising a press conference on Monday, September 6, 10am, at the Sharjah Research Technology and Innovation Park (SRTIP) to reveal the forum’s agenda.
Themed ‘Historic lessons, Future ambitions’, IGCF 2021 will be held under the patronage of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and will take place on September 26 – 27 in Expo Centre Sharjah.
The detailed agenda of the historic 10th edition IGCF will be revealed at the press conference. It will include the names of guests, speakers and panellists, as well as the details of workshops, panels and interactive sessions that will be conducted as part of the milestone edition.
HE Tariq Saeed Allay, Director of SGMB, stressed that the new edition will not only reflect on the IGCF’s journey since inception a decade ago, but also ensure the future-readiness of government communication teams to meet the challenges resulting from unpredictable global conditions.
He added that the SGMB will host a rich and diverse forum once again, elevating government communications to the highest professional levels. As the 10th IGCF comes on the heels of a global pandemic, it will analyse the local and global government responses towards crises, as well as socio-economic and cultural transformations, and devise scientific strategies that will lay the foundation for effective, cutting-edge communication mechanisms.
The IGCF 2021 will focus on seven main pillars, including the review of the historical experience of government communications in the last 10 years since its inception, as well as the mechanisms, tools, and changes in public perception. Contemporary realities in the region will be analysed by the leading experts so as to envision the future of the sector.
Yet another angle that will be explored in the course of the forum is the relationship between content creators and social media platforms, and who benefits most from this partnership.
Furthermore, it will discuss the content creation process and the extent to which traditional media can stay powerful and effective within the vast arena of global mass communication.
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