The guide includes three main topics, namely, the administrative and media aspects of government communication; ethical standards and professional competence in government communication; and media management of crises.
Amal Anbar, Head of the Department of Research said the guide for communication professional and ethical standards in Government Communication is one of the most important publications of the IGCC Department of Research, which aims to provide knowledge and scientific content and to enrich the knowledge of workers, researchers and scholars in the field of government communication. The comprehensive and professional guide can be used to develop strategies, programmes and communication messages. It is also an executive guide that can be used when dealing with media crises.
Dr. Khairat Ayad, Head of the Public Relations Department at the College of Communication at the University of Sharjah, confirmed that the guide is one of the International Government Communication Forum recommendations, and aims at providing mechanisms to develop the performance of government communication practitioners in Sharjah and the United Arab Emirates.