The agreement, which stipulates that both parties will pull together to create and build global entertainment zones to suit all group ages in Al Mamsha project, was signed by Issa Ataya, Alef Group CEO, and Gastón Gaitán, founder of theleisureway.
According to the agreement, theleisureway will develop a collection of innovative artistic models and sculptures inspired by the people to Alef Group in its lifestyle project “Al Mamsha”.
Ataya said, “We are pleased to work with theleisureway, an international company specialized in developing innovative entertainment solutions. theleisureway was excited to choose Al Mamsha to start their first project in Sharjah as the first destination in the UAE, and the GCC as a whole, due to its unique culture and originality of Sharjah’s history and ancient traditions.
Ataya added: "theleisureway’s expertise, capabilities, and remarkable projects were noticed in different locations all around the world, which supported our decision to collaborate with them in Al Mamsha project. Al Mamsha's entertainment concept was inspired by Sharjah's culture and heritage, and we are pretty confident that the art sculptures will provide a qualitative addition to the project”.
On his part, Gaitán said: "We are delighted to launch our first innovative project in the United Arab Emirates, specifically within the Al Mamsha project in Sharjah, which provides the highest level of entertainment and facilities. The project contributes to providing a living environment immersed in luxury, culture, and art”.
He added: "At theleisureway, we pride ourselves on transforming spaces into pieces of art, to provide a distinctive experience. We specialize in understanding consumers’ needs from an entertainment and architectural perspective; creating unique spaces that provide an enriching experience around the world and make a positive impact on communities”.
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