The campaign, organised as part of efforts to promote sustainable practices among community members, focused on reducing the use of single-use products and encouraging the adoption of environmentally friendly alternatives.

Al Sharam said the campaign included distributing environmentally friendly, reusable bags to Souq Al Jubail visitors and organising an interactive awareness quiz on sustainable environmental practices.

He added that the activities were designed to engage community members, raise awareness of positive environmental behaviours and encourage the adoption of more sustainable practices in daily life.