In its third edition, the award has expanded its scope to reflect the diversity and development of the Arab content landscape, with the addition of three new categories: “Best TV Series Screenwriter”, “Best Score for a TV Series or Film”, and “Best Creative Advertisement”, alongside categories for short films, AI-generated videos, content creation, podcasts and acting.

The award reflects the diversity of talents and creative fields at a time when the Arab content industry is undergoing rapid development, driven by the expansion of digital platforms, advances in production technologies and the emergence of new tools, foremost among them artificial intelligence technologies. These, in turn, are opening up new opportunities for creators to develop innovative methods and forms of expression and reach audiences.

Through the award, Shams seeks to support a creative environment that encourages innovation and the development of ideas and experiences, while giving talents an opportunity to showcase their work on a platform that brings together various fields of content creation. This contributes to strengthening communication among creators and highlighting promising Arab talents.

By expanding the range of categories and diversifying its fields, the Shams Award for Arabic Content continues to build a space that brings together creative talents and expertise, highlighting works that demonstrate quality ideas, artistic and technical excellence, and the ability to make an impact. This contributes to strengthening the presence of Arab content and keeping pace with developments in the media and creative industries.

The Shams Award for Arabic Content continues to receive entries from creators, content producers and media professionals from across the Arab world, through its diverse categories celebrating different forms of creativity in content creation. Those interested in participating and learning more about the award, its categories and submission criteria can register through the website.