The initiative reflects the company’s commitment to fostering the values of giving and community solidarity while supporting the needs of blood banks and contributing to humanitarian efforts that help save lives and provide essential care for patients in need.

Salim Al Midfa, CEO – Corporate Communications & Customer Experience, said: “We believe that corporate social responsibility begins with individuals. That is why we are committed to providing initiatives that enable our employees to make a direct contribution to the community and create a meaningful, positive impact. The blood donation campaign represents an opportunity to translate the values of generosity and solidarity into tangible action, while fostering a stronger spirit of participation and mutual support across the community.”

He added: “This initiative reflects Sharjah Asset Management’s commitment to supporting the UAE’s national efforts to advance humanitarian and volunteer work. It also demonstrates our employees’ growing awareness of the importance of participating in initiatives that strengthen the healthcare system and help meet its needs, ultimately benefiting the wider community.”

He continued: “We remain committed to launching impactful initiatives that combine humanitarian and community-focused objectives while encouraging greater employee participation in volunteer activities that create lasting value and contribute to enhancing quality of life across the community.”

The campaign, which was held at the company’s headquarters, saw strong participation from employees of Sharjah Asset Management and its subsidiaries, reflecting their commitment to supporting this humanitarian initiative and their belief in the vital role of blood donation in saving lives and promoting the values of solidarity and community cohesion.

The campaign forms part of Sharjah Asset Management’s year-round programme of community initiatives, reaffirming the company’s commitment to supporting humanitarian causes and encouraging employee participation in initiatives that deliver a meaningful and lasting positive impact.