Sharjah Broadcasting "ASBU BroadcastPro" award 2025

This recognition stands out, considering the stiff competition from other top media and technology organizations in the region. The award-winning project is an advanced artificial intelligence system created by SBA itself. Unlike typical tools that just adjust video sizes for social media, this innovative project analyzes video content, recognizes faces, and automatically edits videos in a smart way.

One of the most impressive features of this project is its complete independence. It runs entirely on SBA’s own secure cloud system and doesn’t depend on outside services. Additionally, it prioritizes user privacy by not using personal data for training; instead, SBA uses its own internal data, which they regularly update. The project follows strict international standards for data protection and privacy.

The "BroadcastPro ME Innovative Project of the Year" award is highly regarded in the Middle East and North Africa's media and broadcasting industry. It’s presented at the ASBU BroadcastPro ME Summit & Awards, organized by BroadcastPro ME magazine in partnership with the Arab States Broadcasting Union (ASBU). This award category celebrates media organizations or projects that show significant innovation in areas like technology, production methods, or content management, which can include launching new channels or adopting modern digital techniques.