Gulf designers shine at 56th Watch and Jewellery Middle East Show

A Global platform for jewellery and watchmaking

Organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), this year’s edition brings together more than 500 local and international exhibitors, along with 1,800 high-profile designers from the global jewellery and watchmaking industry, reflecting the exhibition’s growing appeal and expanding global reach.

Strategic hub for business and investment

The Watch and Jewellery Middle East Show serves as a strategic business hub for Gulf and international companies, offering a premier venue to secure deals, forge partnerships, and expand investment opportunities across the UAE and regional markets.

Participation of leading gold retailers and jewellery houses

Leading gold retailers and jewellery houses with long-standing reputations participate annually in the exhibition to showcase their latest collections and innovations, leveraging Sharjah’s position as a gateway to a wide customer base of traders and consumers with strong demand for luxury jewellery.

UAE as a global centre for precious metals trade

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, stated that the strong Gulf participation reflects the exhibition’s significance as a vital platform cementing the UAE’s position as a global centre for gold and precious metals trade.

Empowering emerging gulf designers

Al Midfa noted that the exhibition enhances brand visibility and business growth opportunities for emerging Gulf jewellery designers and entrepreneurs, showcasing their ability to merge traditional and cultural heritage-inspired artistry with modern elegance and contemporary design. He added: “By this, we can prove to the world that the enduring value of Gulf gold jewellery lies not only in its craftsmanship but also in the heritage-driven narratives featuring its bespoke designs that elevate its global appeal.”

Highlights of gulf participation

Among the standout highlights of Gulf participation is the Saudi-based 4C's Jewellery, which presented an extensive collection of gold and diamond pieces, offering versatile sets tailored to consumer preferences and special occasions.

This year’s edition also features Qatari participation through AlMasa Jewellery, which described the exhibition as one of the region’s most important jewellery trade events and emphasized the strong visitor turnout as proof of its growing regional appeal.

Meanwhile, Bahrain’s Al Shehab Pearls showcased an exclusive collection featuring natural Bahraini pearls paired with 21-carat gold and adorned with diamonds, rubies, and emeralds—designed to reflect Bahrain’s rich cultural heritage.

Sponsorship and exhibition schedule

The 56th edition is backed by Al Romaizan Gold and Jewellery as diamond sponsor and Salem Al Shueibi Jewellery as platinum sponsor. The exhibition remains open to visitors on Sunday between 1:00 p.m. and 10:00 p.m., showcasing the latest trends and innovations in jewellery and luxury watch design.