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Celebrated annually on 27 September, World Tourism Day underscores tourism’s role in sustainable development and intercultural dialogue. The Sheikh Zayed Grand Mosque has become a symbol of these values, attracting nearly 7 million visitors annually, 82% of whom are international guests.
Dr Yousif Al Obaidli, Director-General of the Centre, affirmed the mosque’s role as a model of sustainable cultural tourism. He stressed its commitment to combining architectural beauty with cultural and environmental awareness, while presenting Islamic heritage in a modern and engaging way that harmonises authenticity with innovation.
In the first half of this year, the mosque welcomed more than 4.3 million visitors, marking a 5% increase compared to the previous year. The average visit duration doubled from two to four hours, reflecting the success of cultural and educational initiatives such as the 24-hour “Sura” guided tours.
The Centre enhances accessibility and inclusivity through technology. The “Guide” device offers virtual tours in 14 languages, equipped with features for people of determination. The “Hidden Gems of the Mosque” tours allow exploration via eco-friendly electric vehicles.
With more than 5,400 tours annually, the Centre delivers guided experiences in Arabic, English, French, Russian, Chinese, Korean, Spanish, and more. Sign language tours are led by trained Emirati professionals, reinforcing the UAE’s cultural identity.
The mosque also houses the Peace Dome, home to the Noor & Salam Museum, featuring rare artifacts such as the Kaaba’s belt, the Blue Quran, and an Andalusian astrolabe. The “Diya Interactive Experience” blends art and technology, offering a multi-sensory journey inspired by Emirati culture.
The Peace Dome includes a specialized library, cultural theater, permanent and temporary exhibitions, and a market with shops and restaurants, enriching the visitor journey with diverse cultural and leisure options.
The mosque ranked 8th globally on TripAdvisor’s 2025 list of the world’s top landmarks, rising two places from the previous year, while retaining its first-place position in the Middle East.
Managed by the Sheikh Zayed Grand Mosque Centre, the Sheikh Zayed Mosque in Fujairah is also a rising cultural landmark, recently ranked among the top 10% of global landmarks based on traveler reviews. It welcomes guests daily, offering guided tours in Arabic and English that highlight Islamic architecture and promote intercultural dialogue.