SGCA 2025 opens global entries in four key categories

Applications for the 12th edition of SGCA will remain open until Thursday, July 24, 2025, and can be submitted through the official portal of the award.

Submissions from eligible parties, including government and private institutions, international organisations, and communication professionals must reflect work initiated or significantly updated within the past two years.

Category highlights

Best integrated communication system

The award for Best Integrated Communication System category honours those who have excelled in creating and implementing an integrated and innovative communication system for government institutions or international organisations. This includes the use of technical methodology to manage organisational reputation and the development of skilled communication teams capable of implementing innovative campaigns.

The jury will focus on strategy clarity, adaptability, integration, innovation, content quality, community impact, and resource efficiency. Successful submissions will demonstrate leadership, adaptability, and measurable success in fostering trust and collaboration.

Best innovation in government communication

This category honours groundbreaking initiatives by government, private, or international organisations that enhance communication capabilities and provide innovative solutions to local challenges. Submissions should reflect future-forward thinking and improved efficiency through creative technology use.

Evaluation criteria include originality, integration, measurable impact, innovation, scalability, and the capacity to solve societal issues. The jury will also assess how the initiative promotes collaboration between humans and technology in government communication.

Best crisis communication strategy

This award recognises organisations that have implemented effective, transparent, and timely communication strategies during crises. Entries should demonstrate the ability to mitigate psychological and social effects during health, environmental, economic, or societal crises.

Jury members will assess strategy relevance, goal clarity, creativity, media utilisation, measurable impact, and responsiveness. The long-term impact and sustainability of results will also be considered.

Best investment in soft power to support communication programmes

This category recognises efforts by government or private institutions to influence public opinion and drive change using soft power—through arts, culture, sports, education, technology, or entertainment. These projects should promote public good, development, and strong reputations.

The jury will focus on creativity, social impact, sustainability, public engagement, cultural promotion, and integration with broader strategies.

A global platform for communication excellence

In a rapidly evolving world, where public trust hinges on transparency and meaningful engagement, these awards highlight communication projects that successfully navigate change, influence perceptions, and generate measurable societal impact.

SGCA's global impact and growth

Now in its 12th edition, the SGCA is a global benchmark for excellence in government communication. In 2024, the award received over 3,800 entries from 44 countries, continuing its mission to build trust, inspire action, and foster positive change across borders and cultures.