SCI launches "Coolness and Peace" campaign

Humanitarian commitment

In a statement, Mohammed Ibrahim bin Nassar, Director of Corporate Communication and Marketing at the association, confirmed that the campaign reflects the association's humanitarian commitment and its dedication to supporting those most affected by weather fluctuations and high temperatures. The initiative aims to provide essential protection and comfort to help them perform their daily tasks.

Support for workers

Bin Nassar explained that the association's field teams have begun distributing water and cold juices to workers at their job sites, alongside spreading awareness messages about the risks of heat exhaustion and prevention methods, emphasizing the association's commitment to the health and safety of this group that contributes to community development.

Assistance for needy families

He also noted that the campaign includes support for needy families by providing them with cooling devices and essential electrical supplies, creating a more comfortable living environment during the summer. He affirmed that this initiative is not just financial support, but a manifestation of deep humanitarian values that strengthen community cohesion and highlight the importance of giving and solidarity.

Ongoing initiatives

In conclusion, Bin Nassar stated that the Sharjah Charity Association continues its targeted initiatives and always strives to launch campaigns that address community needs, realizing its vision of being a bridge that connects support to those in need, with a spirit of humanity and national responsibility.