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This recognition is part of the SAA’s ongoing commitment to fostering a culture of positive engagement with its customers and reinforcing transparency and open dialogue. By listening to the voice of the passengers, the SAA aims to achieve the highest standards of service excellence, in line with its vision of positioning Sharjah Airport as a leading travel hub in the region.
Dr. Ahmed Al Hmoudi, Director of the Customer Service Department at Sharjah Airport, affirmed that the "Because We Care" programme serves as a vital tool in understanding customer needs and expectations, emphasising that passenger feedback remains a fundamental pillar in the SAA’s journey of development. "Our continuous pursuit of customer satisfaction is deeply rooted in our belief in listening, learning, and evolving," he added.
Sharjah Airport adopts a comprehensive, multi-channel approach to capturing passenger feedback to ensure an ongoing enhancement of the travel experience. This includes customer satisfaction surveys available on the airport’s official website, in-person interviews conducted by customer service staff, interactions through social media platforms, and digital surveys displayed on information screens within the terminal. This interactive ecosystem provides valuable data that is carefully analysed to improve services in line with passenger needs and aspirations.