"Make it in the Emirates" kicks off with notable momentum

May 19, 2025 / 8:28 PM

Sharjah24: Her Excellency Dr Farah Al Zarouni, Assistant Undersecretary for Standardisation Affairs at the Ministry of Industry and Advanced Technology, announced that the first day of the fourth edition of the "Make it in the Emirates" forum was launched on Monday at the Abu Dhabi National Exhibition Centre (ADNEC) and will run until May 22. The event saw a significant turnout from companies, investors, and stakeholders interested in advanced industries, highlighting the ministry's strategy to empower national industry and enhance a knowledge-based economy.

Dr Al Zarouni stated that the "Make it in the Emirates" label currently adorns over 4,500 national products, reflecting the rapid improvement in the quality and competitiveness of UAE industries. She emphasised that the ministry has established a comprehensive strategy to support the national economy through various programmes targeting all aspects of the industrial value chain.

National content Programme

She confirmed that the "National Content Programme," one of the ministry's key initiatives, has successfully directed around AED 110 billion to the local economy by stimulating government and private spending on Emirati products and services. The forum showcases the success stories of this programme to investors and entrepreneurs.

Export credit solutions

Dr Al Zarouni also highlighted that industrial companies benefit from export credit solutions through strategic partners like "Etihad Credit Insurance," which has provided support amounting to AED 2.3 billion for industrial exports, helping to expand foreign markets for national products.

Annual investment opportunity

She added that the "Make it in the Emirates" forum has become an annual event for showcasing the latest investment opportunities, exchanging experiences, and forming partnerships between government entities and the private sector. She encouraged the public and business owners to visit the exhibition in the remaining days to explore the vast potential offered by the UAE's industrial sector.