Reem BinKaram: ‘Precious Heart’ inspired by Emirati “Talli”

Sharjah24 : Her Excellency Reem BinKaram, Director General of Irthi Contemporary Crafts Council, announced the launch of 20 luxury jewelry pieces from the exclusive luxury jewellery collection ‘Precious Heart’ on Saturday. The initiative is a collaboration between Irthi, The Big Heart Foundation, and the British luxury jewellery house Asprey.

Craft and Heritage

BinKaram stated that all the pieces unveiled today are crafted from high-purity royal jade and inspired by Emirati heritage, inspired by the Emirati craft of Talli. The collection features rings, necklaces, earrings, and pendants, embellished with gold, diamonds, and natural pearls.

Supporting Global Projects

In her statement to "Sharjah24", BinKaram added that the proceeds from the collection will go toward supporting The Big Heart Foundation’s projects around the world. The market value of the collection exceeds £9.7 million.

Message of Impact

The ‘Precious Heart’ collection reflects the message of Sharjah and the UAE, blending modernity with tradition, beauty with creativity, and a human-driven will to bring meaningful change to the lives of millions worldwide.