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The UAE was selected as Guest of Honour for this year’s edition, in recognition of its pioneering role in the Arab and global media landscape. The designation reflects the UAE’s commitment to promoting responsible media practices and strengthening dialogue and cultural exchange.
In his address, Al Hamed praised the strong UAE-Kuwait relationship, noting the historic and growing media cooperation between the two nations. He conveyed greetings from UAE leadership and expressed appreciation for the efforts of the forum’s organisers and participants.
Al Hamed emphasised that the UAE views media as a crucial development partner—one that documents achievements and guides future direction. He affirmed the UAE’s commitment to a modern media system rooted in Islamic and Arab values, while embracing innovation.
Highlighting both the opportunities and dangers of social media, Al Hamed warned of the spread of misinformation and societal division. He called for a unified Arab legislative framework to ensure platforms are used responsibly, balancing freedom of expression with social protection.
Al Hamed urged Arab media institutions to modernise their messaging and tools, focusing on quality, relevance, and authenticity. He called for a renewed media discourse that blends professionalism with core values and reinforces public trust.
Al Hamed detailed new UAE initiatives to elevate media standards, including the launch of the Global "Bridge" Summit. This summit aims to foster international media partnerships, promote innovation, and serve as a sustainable platform connecting East and West.
He invited Arab media leaders to contribute their ideas to the Bridge Summit, reinforcing regional cooperation and strengthening the global presence of Arab media.
In his conclusion, Al Hamed described media as a powerful tool of influence in today’s world—one that should serve as a bridge between cultures, a platform for truth, and a driver of sustainable development and unity.
The UAE is participating with a dedicated pavilion that highlights its national media journey. Using hologram technology, the pavilion offers an immersive experience reflecting three key phases of UAE media:
This phase covers the early days of the UAE, when media served as a unifying voice, spreading messages of identity and belonging.
The second phase reflects the UAE’s integration of modern infrastructure with professional content, rooted in tolerance and openness.
The final phase illustrates the UAE’s ongoing evolution, marked by international collaboration, innovation, and readiness to face the digital future.