The MoU, signed by Ahmad Al Ali, General Manager of KG, and Hassan Atia, General Business Manager of Nestlé UAE, marks the launch of an initiative that will provide thousands of books and educational resources designed to enrich the learning experience within healthcare environments.
Each library will contain 30 books, covering educational themes such as strengthening immunity through healthy nutrition, developing positive eating habits, understanding hunger and satiety cues, exploring the relationship between food diversity and appetite, and highlighting the importance of varied food sources. The collection will also support the development of positive thinking and self-directed learning, as well as other awareness-focused topics. In addition, tablet devices featuring digital educational content will be provided to broaden children’s horizons and encourage engagement with modern learning methods.
A vision brought to life
Commenting on the new partnership, Ahmad Al Ali, General Manager of KG, said: "This initiative reflects KG's strategic vision and commitment to empowering children and enhancing their access to education and knowledge, particularly in environments affected by health or social challenges. We believe that books are essential companions in a child’s journey towards healing and development. Through our ongoing initiatives, we strive to deliver educational and human-centred content that supports children in overcoming adversity and promotes their mental and emotional well-being through reading and learning."
Al Ali added: "We extend our sincere thanks to Nestlé UAE and value the support of the Ministry of Health and Prevention. This partnership serves as a model of institutional collaboration, contributing to the holistic development of children through innovative educational and awareness-driven initiatives. It aligns with the Sustainable Development Goals and supports the vision of Sharjah and the UAE in fostering a more conscious and balanced future for generations to come."
For his part, Hassan Atia, General Business Manager of Nestlé UAE, said: "At Nestlé, we are driven by our purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. This partnership with Kalimat Group, supported by the Ministry of Health and Prevention, brings our mission to life in a meaningful way, by supporting children through stories that educate, and inspire them to lead healthier lives.”
Atia added: "Beyond this initiative, we continue to invest in long-term programs that promote healthier lives, such as our Mom&Me platform, which provides guidance to mothers during the critical early years of parenting, and Ajyal Salima, our school-based nutrition education program developed in collaboration with health authorities and academic partners.”
National support and social innovation
KG’s latest initiative stands as a model of social innovation, built on collaboration between the cultural and private sectors. It reinforces national efforts to create an integrated educational and cultural environment within hospitals. It highlights the vital role of reading in improving the quality of life and supporting the psychological recovery of children.
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