Sharjah24: Al Sharqiya, from Kalba, a Sharjah Broadcasting Authority-affiliated channel, is introducing a variety of new programmes to its audience this April as part of its programming cycle focused on providing significant material.
The new programmes represent the Eastern Region's distinct culture and breathtaking beauty while appealing to a wide range of societal interests.
Among the new programmes gaining popularity is "Baraem Al Shi'r (Buds of Poetry)," which airs every Monday at 8:30 p.m. The show takes viewers on a delightful journey into the realm of poetry by featuring a group of young poets from the Eastern Region. It's hosted by Omar Ahmed and set up by Dima Hamad.
Ali Al Naqbi hosts the show "Qadha" (Capable), which focusses on youth. This dynamic programme combines excitement and intellect in a structure rich in exciting sporting challenges and cerebral competitions. It airs every Saturday at 8:00 PM.
Al Sharqiya from Kalba continues to focus on environmental diversity with "Fi Al Mahmiyyat" (In the Reserves)," which takes viewers on exploratory tours of nature reserves in the Eastern Region, including the mangrove reserve, Al Hefaiyah Reserve, and the Kalba Bird of Prey Centre. The programme, which airs every Monday at 8:00 p.m., emphasises ongoing efforts to safeguard these biologically rich habitats.
"Kunuz Jabaliyyah" (Mountain Treasures) airs every Wednesday at 8:00 PM and takes viewers deep into the mountainous regions. It delves into the history of the area's inhabitants, from traditional dwellings and food sources to crafts and folk medicine, using a narrative approach to document the spectacular mountains' environmental and cultural heritage.
Nawal Rashid Al Naqbi, Program Director of Al Sharqiya in Kalba, reaffirmed the channel's commitment to providing media content that reflects the Eastern Region's uniqueness, natural and cultural diversity, and appeals to a diverse audience.
She continued, "In our new programmes, we concentrated on promoting local talent, raising environmental awareness, and providing purposeful entertainment. Through these shows, we hope to establish the channel's reputation as a trustworthy voice representing Sharjah's Eastern Region while also emphasising its human potential and natural assets. We will continue to create material that aligns with our viewers' goals, promoting national identity and recognising local ingenuity."
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