Sultan bin Ahmed attends Government Communication Talk Forum

Introduction of the new category

This category, introduced as part of the Sharjah Government Communication Award (SGCA), recognises government entities and institutions in Sharjah. Nominations for the award categories will open on March 20, 2025.

Announcement during the Government Communication Talk Forum

The announcement was made during the Annual Government Communication Talk Forum, which gathers members of the Government Communication Network in Sharjah. The forum provides a platform for government entities to exchange experiences and discuss successful communication strategies that can be shared and implemented effectively.

New category provides opportunity for government entities

The introduction of the new category at the forum offers government entities the chance to prepare for and compete in the "Distinguished Communication Imprint in Quality of Life" category. The winner will be recognised at the Sharjah Government Communication Award ceremony, held during the 14th edition of the International Government Communication Forum.

Speech by Mohammed Jalal Al Raisi

Mohammed Jalal Al Raisi, Chairman of the Jury, gave a speech at the forum, highlighting the award's role in evolving government communication strategies to adapt to rapid changes and improve communication between government entities and the public.

Focus of the Sharjah Government Communication Award

The Sharjah Government Communication Award showcases innovative initiatives by the Sharjah government that positively impact individuals and society. It also underscores efforts towards sustainable development and promotes communication methods that build trust between government institutions and the public. The award aims to spread best practices in government communication and serve as a model for others to follow.

Forum explores new category's objectives

The forum explored the objectives of the newly introduced category, which focuses on government entities in the emirate. It aims to encourage the development of innovative communication practices that enhance quality of life, improve food security, and support sustainable development goals. The forum also reviewed the judging and evaluation process for participants.

Government entities showcase their projects

Several government entities nominated for the award showcased their projects under the "Distinguished Communication Imprint for Quality of Life" category, including the Department of Housing, the Department of Agriculture and Livestock, and Bee'ah Group.

Initiatives presented by government entities

The Department of Housing showcased its initiative to enhance the housing environment and offer sustainable housing solutions. The Department of Agriculture and Livestock highlighted its projects supporting food security, smart systems, and agricultural sustainability through awareness campaigns and effective communication. Bee'ah Group presented its efforts to promote environmental sustainability and improve quality of life by implementing innovative communication strategies.

Practical discussions at the Forum

The Government Communication Talk Forum featured several practical discussions and recommendations centered around best communication practices, along with strategies for developing innovative communication approaches that align with technological advancements and societal needs. Attendees also emphasised the importance of integrating modern technologies and smart solutions to support sustainability efforts and enhance quality of life.

Sheikh Sultan bin Ahmed Al Qasimi's meeting with the Jury

On the sidelines of the forum, His Highness Sheikh Sultan bin Ahmed Al Qasimi met with the Chairman and members of the Sharjah Government Communication Award Jury, where he was briefed on the award's history, its categories, key achievements, and future goals.

Recommendations from the Jury

His Highness also heard the committee members' recommendations, which aim to enhance the award's visibility, reinforce its leadership in the awards sector, improve transparency, and utilise the experiences of winning entities and institutions to further the award's mission and objectives.

Jury's evaluation criteria

The jury evaluates all categories based on key criteria, including innovation and creativity, social impact, effective communication, measurement metrics, and sustainability. This approach ensures the selection of initiatives that make a meaningful and lasting impact on individuals and society.

Contribution to innovative communication strategies

The Sharjah Government Communication Award has played a key role in fostering the development of innovative communication strategies that surpass traditional methods, encouraging the creative integration of technology and artificial intelligence to create a positive and sustainable impact.

Attendees of the Forum

The forum was attended by Eng. Khalid Butti Al Muhairi, Chairman of the Department of Housing; Khaled Al Huraimel, CEO of Bee'ah Group; Tariq Saeed Allay, Director General of the Sharjah Government Media Bureau; Hassan Yaqoub Al Mansouri, Secretary General of the Sharjah Media Council; Aisha Rashid Deemas, Director General of the Sharjah Museums Authority; and a number of senior officials, members of the Sharjah Government Communication Award jury, media professionals, and members of the Government Communication Network.