Shadi Al Refai unveils groundbreaking technology at Xposure

Sharjah 24: Shadi Al Refai, a participant in the "Garage Studio" pavilion at the ninth edition of the Xposure International Photography Festival 2025, currently taking place at its new venue in Aljada, Sharjah, expressed his excitement over the launch of a cutting-edge technology set to transform the way visual content is created.

He emphasised that this innovative technology empowers filmmakers and content creators to produce visually stunning work with diverse backgrounds and multiple locations, all without the need for extensive travel or costly, complex set constructions. He hopes this advancement will serve as a source of inspiration for creatives both in the region and worldwide, contributing to the overall development of the content industry.

Revolutionising Visual Content Creation

As part of his participation in Xposure 2025, he introduced this groundbreaking technology, which is designed to revolutionise visual storytelling. Showcased for the first time in the region, the technology enables creators to seamlessly integrate varied backgrounds and virtual locations into their projects, enhancing the creative process with greater ease and efficiency.

Breaking Boundaries and Expanding Creative Possibilities

Speaking exclusively to “Sharjah 24” on the sidelines of the festival, organised by the Sharjah Government Media Bureau until February 26, he highlighted how this innovation transcends geographical and physical limitations, paving the way for new creative possibilities in filmmaking, podcasting, advertising, and beyond.

Saving Time and Reducing Costs

He also underscored the practical benefits of this technology, noting that it allows creators to save time and reduce production costs while achieving professional-grade results. Festival visitors have the opportunity to experience the technology firsthand and explore its features at the Garage Studio pavilion.