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Pearl of the East Coast festival draws strong visitor turnout

January 25, 2025 / 7:26 PM
Pearl of the East Coast festival draws strong visitor turnout
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During the festival
Sharjah 24: The debut edition of the “Pearl of the East Coast” festival, organised by the Sharjah Chamber of Commerce and Industry (SCCI), is witnessing wide participation from government bodies and institutions, with a notable turnout of visitors eager to enjoy authentic eco and cultural heritage experiences.

Pearl of the East Coast festival celebrates Kalba's heritage and innovation

Held at Kalba Hanging Gardens from January 24 to 26, the "Pearl of the East Coast" festival showcases the city's rich cultural heritage, marine and agricultural environments, and local tourist attractions. The event features a wide range of activities designed to highlight Kalba’s unique environmental diversity and traditional practices.

A platform for cultural and environmental awareness

The exhibition serves as a key platform for local entities to showcase their cultural and environmental initiatives, focusing on preserving the UAE’s heritage and fostering environmental sustainability. Through educational lectures and interactive activities, the festival provides an opportunity for entrepreneurs to connect with diverse audiences while raising awareness on agricultural, environmental, and heritage issues.

Emphasising wildlife and agricultural innovations

A key highlight of the festival is Kalba’s dedication to wildlife, particularly birds of prey. The Kalba Birds of Prey Centre offers an immersive experience, showcasing rare birds and offering interactive workshops. Additionally, the Department of Agriculture and Livestock presents advanced technologies that enhance agricultural production, including innovations like the smart collar for livestock monitoring.

Strong visitor engagement and success

Festival director Aisha Saleh expressed satisfaction with the high turnout, emphasizing the event's success in blending authentic Emirati heritage with modern technologies. The festival attracted a broad, diverse audience, proving its appeal as both a cultural and economic event.

January 25, 2025 / 7:26 PM

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