Obaid Al Suwaidi: SAAC inspires media creativity

Sharjah24: Obaid Al Suwaidi highlighted that the Shams Award for Arabic Content (SAAC) features four different categories: Best Short Film, Best Commercial Video, Best Arabic Podcast, and Best Social Media Content Creator, aiming to encourage and inspire content creators and media professionals to produce creative works within the UAE and across the Arab world.

An initiative to reflect Arab cultural identity

Al Suwaidi highlighted that the award aims to motivate content creators and media professionals to develop works that connect with audiences, maintain Arab cultural identity, and foster a spirit of innovation.

Promoting a culture of media excellence

The initiative seeks to foster a culture of excellence within the media sector, guaranteeing that creativity and quality are recognised as defining features of Arabic content throughout the UAE and the Arab world.