Sharjah24: Sharjah Agriculture and Livestock Production EST (Ektifa) has expanded its partnership with "Carrefour" to distribute its organic products across all its branches in the UAE. This initiative is part of its strategic plan to meet increasing demand and contribute to providing the best marketing solutions.
Dr. Eng. Khalifa Al Tunaiji, CEO of Sharjah Agriculture and Livestock Production EST (Ektifa) stated that the collaboration with "Carrefour" is considered part of their plan to expand strategic partnerships with the retail sales sector. This partnership aims to provide the best marketing solutions for their products, leveraging Carrefour's extensive marketing and operational expertise on both local and global levels, which supports national projects that enhance Sharjah's sustainable food security system.
Al Tunaiji added, "We are pleased to partner with a major brand like Carrefour. This agreement is part of 'Ektifa's' plan, which allows the retail sector to contribute to the development of agricultural and animal projects and enhance investment in this vital sector. This focus has increased the emphasis on adopting and integrating modern technologies to simplify operational processes, provide advanced digital solutions, and implement multi-channel strategies to improve customer experience, particularly amid growing competition and rising demand for unique shopping experiences.
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