SPC hosts Sharjah Museums Authority officials and UAE media

The session was attended by HE Aisha Rashid Ali Bin Deemas, Director General of the Sharjah Museums Authority (SMA), HE Tariq Saeed Allay, Director General of the Sharjah Government Media Bureau, HE Alya Al Suwaidi, Director of the Sharjah Government Media Bureau and Asma Al Juwaied, Manager of the Sharjah Press Club (SPC). 

Allay opened the meeting by lauding the vital role played by the SMA in promoting the Arab and Islamic culture at home and around the world. He emphasised the need for strong collaboration between media stakeholders and government agencies to effectively disseminate vital messages to the community. 

Speaking on the occasion, Bin Deemas elaborated the strategy and mission of the SMA, which is guided by the vision of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. She underscored the authority’s key role in promoting Sharjah’s - and UAE’s – culture and tourism, and education opportunities through its 16 world-class museums, celebrating themes like art, history, Islamic culture, archaeology, heritage, science, and marine life. 

The SMA Director General also disclosed that the number of visitors to Sharjah Museums had crossed 1.7 million in 2023. She reaffirmed the authority’s dedication to making its publications and media materials available in multiple languages, including English, German, and Urdu in order to disseminate its cultural message worldwide. The Authority also actively participates in various international events and engages in academic collaborations with universities and researchers all year-long. 

During the meeting, Bin Deemas and the other senior officials also responded to a number of queries from media representatives, providing details about the strategies and methods employed by the Authority. 

The SPC regularly organises events and programmes throughout the year to engage and ineteract with the media in the emirate.