Sharjah24: In order to improve national competencies and keep up with updates and developments in communication and media, the Sharjah Directorate of Human Resources (SDHR) organised a training programme on content creation for digital marketing.
40 employees from various government entities, institutions, departments, and agencies in the emirate attended the event, which took place in the auditorium of Al Qasimia University's Faculty of Communication.
The programme aimed to professionally train participants in the latest content creation and management skills, allowing them to develop projects and digital marketing campaigns across various social media platforms.
Dr Amr Abdul Hamid, Assistant Professor of Radio, Television, and Digital Media at Al Qasimia University's Faculty of Communication, spoke about several key topics, including the concept of content creation, how to manage it, the goals and benefits of digital marketing, and how to learn professional content creation skills.
We trained participants on how to use various electronic applications and artificial intelligence programmes to improve the production of marketing content.
At the end of the programme, participants completed practical projects on a variety of important field topics, including the creation, implementation, and production of podcasts.
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