HPD launches its annual 'Health Crescent' campaign

March 11, 2024 / 4:59 PM
Sharjah24: During the holy month of Ramadan, the Health Promotion Department (HPD) at the Supreme Council for Family Affairs in Sharjah (SCFA) has initiated its yearly campaign 'Health Crescent' to raise health awareness. The campaign focuses on highlighting key health and nutritional practices to observe during the holy month.
The campaign 'Health Crescent', carried out by the department, is geared towards all members of society. Its goal is to promote awareness about healthy behaviours and practices to be observed during Ramadan, as well as what to avoid in order to maintain individuals' health. The focus is on promoting a culture of healthy nutrition by sharing Ramadan recipes, suggesting healthy alternatives, and addressing common misconceptions associated with practices during the month of Ramadan.

Iman Rashid Saeed, Director of the Health Promotion Department at the Supreme Council for Family Affairs, emphasised the Department's commitment to preserving the health of community members and promoting healthy habits and behaviours. Accomplishing this involves initiating campaigns and offering educational and awareness programmes that reach all sectors of society consistently. It all comes down to the Department's dedication towards creating a vibrant and healthy community, while also boosting Sharjah's standing as the leading healthy city in the Middle East.

She also stressed that the campaign is a crucial and distinguished awareness and education initiative, aligned with the visions and directives of Her Highness Sheikha Jawaher bint Muhammed Al Qasimi, Chairperson of the Sharjah Supreme Council for Family Affairs. She highlights the significance of implementing high-quality programmes and initiatives to enhance health-related behaviours through the provision of relevant information and awareness consultations.

The campaign features online sessions led by a group of specialised professionals in health and nutrition. It also involves sharing nutritious recipes with calorie information, emphasising popular dishes and suggesting healthier ingredients. Moreover, there are 15 educational videos on healthy habits during Ramadan presented by health educators. In addition, an electronic booklet will be released featuring nutritious international recipes and a guidebook on healthy behaviours to observe during Ramadan, with customised details for patients supported by health-promoting organisations.

‎Furthermore, a new podcast called "Health Crescent" will be introduced, with a variety of audio episodes exploring Ramadan traditions in an interesting way. Additionally, Sharjah Radio will air 30 informative segments during the holy month in partnership with the Sharjah Broadcast Authority Appreciating the importance of the Health Education Department in promoting lasting health values and habits in the community, weekly health competitions and challenges will be introduced to encourage participants to embrace healthy habits, providing various chances to win rewards.

Health-focused entities like the Diabetes Friends Association, Breastfeeding Friends Association, Arthritis Patients Friends Association, and Kidney Patients Friends Association offer specialised awareness publications to educate patients and target audiences about the importance of adopting essential habits during the holy month to avoid side effects and ensure a healthy fasting experience for everyone. 

Furthermore, there will be a coordinated discussion session focusing on health matters during Ramadan and association-specific topics, in partnership with the University of Sharjah. Furthermore, radio segments will focus on broadcasting specialised educational information for each association, along with informative videos containing Ramadan tips customised for each audience group.
March 11, 2024 / 4:59 PM

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