Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams) highlighted that their participation underscores their continuous support for the International Government Communication Forum. They believe in the importance of fostering institutional collaboration, sharing experiences among participating countries, and strengthening strategic partnerships to realise the forum's objectives for this year, themed "Today's Resources... Tomorrow's Wealth." This support aims to bolster the Emirate's media landscape, facilitate its ongoing development, and project a leading media image.
Al Midfa stressed the pivotal role of various forms of media, particularly digital media, in addressing issues related to sustainable development. He underscored the efforts undertaken by Shams to support all aspects of enabling access to clean and renewable energy, thereby contributing to a more sustainable and promising future.
Abdulla Alsharhan, Director of Creativity and Corporate Identity, at the Sharjah Media City (Shams), will participate in one of the forum's sessions. He will shed light on the transformative potential of artificial intelligence and its increasingly significant impact on various industries in the digital era. His discussion will encompass its role in enhancing government communication, the challenges associated with intellectual property rights in the age of artificial intelligence, and future trends in government communication and artificial intelligence.
Sharjah Media City (Shams) will also showcase the benefits of its recent "Create with Shams" platform, which stands as the first government platform in the region to harness advanced artificial intelligence (AI) technologies for high-quality professional image design and production. This innovative platform caters to the needs of government bodies, corporations, the artistic and creative community, by harnessing cutting-edge technologies.
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