The campaign informs community members about the award's categories, criteria and themes, and registration methods.
Mohammed Ali bin Hammad, a member of the Board of Trustees and supervisor of the Award's Events and Public Relations Committee, indicated that the campaign's activities would go on during July and August, nonetheless marketing events, through introductory tours, actively interacting with the public and sports clubs in the emirate in the first phase; and then institutions of Sheikha Jawaher bint Mohammed Al Qasimi, the Sharjah Foundation for Women's Sports and its affiliated clubs, the Sharjah Police, educational institutions and entities in the second phase.
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