The organising committee of the event revealed the motto of the festival, which will be "Ramadan is happier with you", inspired by the spirit of the cohesive Emirati family. The event brings together members of the family in an atmosphere of love and joy celebrating the holy month of Ramadan.
The SCCI confirmed that preparations are taking place at an accelerated pace to launch an exceptional edition that enhances the status of the festival, which has become a landmark and a prominent social and economic event within the agenda of the distinguished events taking place in the country, as well as being an important station for revitalising various economic sectors, specifically retail trade and reviving the hospitality sector, thus supporting the business community.