Sharjah24: Irthi Contemporary Crafts Council participated in several activities within the agenda of the sessions of the International Government Communication Forum (IGCF2022), where the forum places traditional and contemporary crafts among the topics affecting communication strategies.
Alya Al Midfa, Senior Marketing Communication Executive at Irthi Contemporary Crafts Council, said that her participation in the session, which was held in the "Inspirational Eve" hall, came along with a number of female owners of companies based on the craft.
Al Midfa indicated that crafts’ existence in government strategies is an inevitable necessity that should be followed attentively by several institutions.
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