The campaign was attended by a large number of the centre’s workers, in an initiative that reflects the spirit of giving and human responsibility towards society, providing the necessary support to those who need blood transfusion. The Campaign aimed at enhancing the importance of volunteer work, saving the lives of others, and reflecting the values and message desired from organising initiatives, especially it is in conjunction with the International Volunteer Day.
The campaign saw a large turnout of employees, reinforced by the participation of customers who happened to be in the administration building. The employees donated blood in response to the campaign and its goals, and their desire to support all forms of communication with the community and provide humanitarian support in its finest form.