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SBA gears up for 40th SIBF with bunch of innovative programmes

October 27, 2021 / 3:07 PM
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Sharjah 24: The Sharjah Broadcasting Authority (SBA), through its channels, radio and official accounts on social media, is preparing to keep pace with the activities of the 40th edition of the Sharjah International Book Fair (SIBF), organised by the Sharjah Book Authority at the Expo Centre Sharjah under the theme 'There's always a right book' from November 3 – 13.
SBA’s network of correspondents, studios and television and radio programmes will transmit the most important activities of the exhibition and the seminars hosted by its guests.

This year, the SBA will allocate, through its pavilion at the exhibition, three studios to implement integrated media coverage with the participation of its various channels and radio stations. Sharjah TV, Al Sharqiyah TV from Kalba, and Al Wusta from Al Dhaid will be dedicated for the main coverage, as well as one Sharjah Radio, and another for Pulse 95 Radio will also cover the event.

The coverage, carried out by a network of correspondents and media professionals, includes the transmission of the most important symposia, dialogue sessions and artistic performances, in addition to broadcasting a bundle of television and radio programmes and advertising breaks dealing with the exhibition’s latest news, and publishing houses participating in the event, as well as a series of hosts for the most prominent guests of writers, authors, artists and publishers. 
 
October 27, 2021 / 3:07 PM

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