Sharjah Airport launches its new Sonic branding

Seagulls and Emirati culture
The sonic branding highlights the 3 seagulls in the logo: air, land and sea. The Emirati culture and Sharjah as a travel hub are embodied in the melodies of oud, while piano represents sustainability. The sonic in general has a relatively slow tempo to represent a calm, pleasant travel experience.

A sound that resonates globally
His Excellency Ali Salim Al Midfa, Chairman of Sharjah Airport Authority (SAA), stated that the launch of the sonic branding for Sharjah Airport is in line with the continuous development of the brand and the authority’s strategy. By setting new standards in innovation through the creation of the sonic branding, with its unique, memorable, and globally resonant tone, the authority hopes to strengthen the link between residents and visitors of the Emirate of Sharjah and the United Arab Emirates, and the exceptional services provided by the airport.

He added that the sonic branding, inspired by the movement and the distinctive sounds of the airport, represents the identity of Sharjah Airport, and embodies its position as a gateway to the world.  In addition, it signifies the airport's ambitious vision to be among the top five regional airports, while also symbolizing the continuous growth of the Emirate of Sharjah.
 
An identity that creates beautiful memories
The sonic branding for Sharjah Airport was chosen after a long selection process and continuous experimentation to find the ideal sound. Once the top three tones were identified, Sharjah Airport Authority employees were encouraged to vote for the one they felt best captured the airport’s identity. The winning tone expresses not only this, but also perfectly captures the idea that people make beautiful memories while visiting the Emirate of Sharjah.